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Royal Champion's mission is to develop and manufacture the highest quality horse supplements and dog supplements available today, which support the health and sustained vitality of your animal. We guarantee that our products contain fresh, high quality ingredients in the specified amounts of each ingredient as listed in our guaranteed analysis. We are committed to supporting you in the pursuit of your dog or horse’s wellness and peak performance.
Royal Champion has a legacy stretching back more than 35 years. It began in 1974 in England where Dr. Trevor M. Cook, the Royal Nutritionist to Queen Elizabeth II at that time, developed the original Royal Champion formula at the direction of The Queen. For sixteen years this original formula was manufactured under the name of "Malcotic" and was used exclusively by the Royal Family and select clients in the UK equine community.
In 1990, Dr. Cook decided to bring the product to the US and incorporated under the name of "Royal Champion." While the new marketing focus was squarely in the California horse racing sector, he continued to manufacture product for his previous clients, amongst them, Her Majesty Queen Elizabeth II, His Highness Prince Charles, and Major Ronald Ferguson.
Dianna DeCastro, a highly respected figure on the California race circuit, approached Dr. Cook in 1992 regarding a partnership with Royal Champion. She had used the formulas on her own horses with great success and was hoping to purchase the US rights. Dr. Cook, preferring to return to his research, sold Ms. DeCastro the worldwide rights to the formulas, but maintained his association with Royal Champion as a formulation and marketing specialist.
On the strength of fantastic results seen in the horses of new Royal Champion clients, as well as her own reputation, Ms. DeCastro quickly gained a loyal customer base within the California race circuit, including such prestigious clients as Neil Drysdale, David Hoffman, D. Wayne Lukas, Bill Shoemaker and Wally Dollase. The list of championship horses using Royal Champion was also impressive: Gorgeous, Best Pal, Bertrando, Itsallgreektome, Rial, and Pleasant Tap. These and many other horses on the product made it to such events as The Kentucky Derby, The English Derby, Breeder’s Cup, and Triple Crown races with excellent results.
In 1995, Ms. DeCastro began marketing to the hunter, jumper, and polo markets, targeting the Grand Prix events and establishing relationships with owners and trainers of the horses competing at the highest levels. After months of determined work and a minor reformulation by Dr. Cook, she was able to demonstrate the excellent results of the Royal Champion supplement regimen and made headway into this tight-knit community. Royal Champion began to see significant growth of new customers in this arena as it had experienced previously within the racing community.
In 1999, Royal Champion entered a difficult period in its history as Ms. DeCastro was involved in a near-fatal automobile accident. Having suffered initial memory loss and undergoing seventeen corrective surgeries, she was largely incapacitated for the next seven years. During this period, Royal Champion lost virtually all of its race clients as well as the majority of the Grand Prix customers, as there had been no one groomed to take over Ms. DeCastro’s role or distribute the product. Several of the most passionate hunter/jumper clients remained, however, and through friends of Ms. DeCastro, these clients arranged to have the product manufactured, packaged, and delivered to themselves. These same people are still loyal Royal Champion clients today.
By 2006, having regained a great deal of her health and still passionate about Royal Champion, Ms. DeCastro worked with Dr. Cook to update the formula and went back to the market. While she aspired to properly re-launch the brand herself, she realized that she could no longer run the company as before due to the physical demands of attending show after show, with buckets of product in tow.
In early 2008, Ms. DeCastro approached a close friend who was very familiar with the product, about acquiring the company. By the end of 2008 the purchase was complete, and Ms. DeCastro remained with the firm as a marketing specialist.
Since the purchase, the new owners have launched significant efforts to reestablish the Royal Champion brand as the original, industry-leader and have sought to expand its reach throughout the nation and internationally.
For those equine enthusiasts in the UK and California who were lucky enough to find and use the product, Royal Champion has always been the industry leader. Those customers include Grand Prix and World Cup riders who have been on the product for well over ten years each and couldn’t be convinced to switch for love or money. These superb formulas as created and regularly updated by Dr. Cook still produce the same tremendous results and always exceed those of the competition.
It is our goal now to get this proven, winning formula into the hands of those equine enthusiasts and competitors throughout the world who have not yet had the opportunity to use Royal Champion and experience the amazing benefits they will see in the performance, appearance, and overall health of their horse. |